On Tuesday evening, "Hannity" on Fox News drew 2.1 million viewers; "The Ingraham Angle" attracted 1.6 . Well, now Im totally sure this poll was conducted in an intelligent and businesslike manner. the majority of avid fans are white (64%) The average age of his listeners was 24. Podcast listeners make 22% while driving or commuting. I realize its tempting/important to write about a phenomenon as large and important as the JRE (to which, by the way, Ive never listened and thus am also not a fan). Let's now see what the statistics have to say. This isnt rocket science. Andy is joined by Dan to take a look through some news stories including; Reaction & fallout from last weeks UAP hearings James Fox on Joe Rogan this week John Ramirez comments on F2B Skinwalker Ranch anomaly And more. TV ain't what it used to be. For listeners of My Favorite Murder, that second True Crime podcast was most likely to be Crime Junkie. For Crime Junkie listeners however, there was a 3-way tie between My Favorite Murder, Serial Killers from Parcast, and True Crime Garage. Hosted by stand-up comedian, actor, and TV personality Joe Rogan, the theme of the show is to engage purported experts on wide-ranging topics that, in Rogan's view, are often neglected by the media mainstream if not actively suppressed. Those that can be bothered seek out longer form, non partisan, intelligent analysis, and finish up with Joe Rogan or Unherd, or sub stack and so on. The revenue generated out of the advertisement of podcasts is predicted to go up more than one billion dollars in 2021. Podcast listeners are more likely to follow brands via social media and have a smart speaker (such as the Amazon Echo or HomePod mini). You will need the right topic, audience, and equipment to create your podcast. This is the minimum, and it requires a part-time income. Here are some podcasting statistics relating to listener demographics and habits. If you have specific questions about our data or ideas for further iterations of the survey, please do not hesitate to reach out. Mitchell did the same on Friday. his audience leans Right in all honesty, I wonder if what this really means is : his audience likes candour and plain speaking! 27% of monthly listeners have at least some college education. The podcast featuring comedian Joe Rogan held the top spot on Apple Podcasts and Spotify for much of the year. With an average episode duration of 2hrs 32min 56. The Dave Ramsey Show draws in a slightly younger crowd averaging 31 years old and is much closer to the mean on exclusivity and number of podcasts per listener. Joe Rogan hosts one of the world's most popular podcasts, The Joe Rogan Experience (JRE), which is exclusively available to stream on Spotify. Ashley King. Although not significant enough to draw any correlation, we found it interesting that the most likely additional podcast listed by Dr. Phils respondents was AMERICAS DOCTOR: The Dr. Oz Podcast from iHeartMedia. About 1 in 10 Americans described themselves as avid fans, while just over 2 in 10 said they were casual fans and nearly 7 in 10 said they were not fans at all. The companys annual The Infinite Dial study has been the most widely-cited data in the podcasting space since 2005, and Share of Ear from Edison Research remains the only single-source measure in America of the relative size of podcast listening compared to other audio media. The show streams exclusively on Spotify since a 2020 deal was signed that earned Rogan himself a reported . What is the significance of that; slightly less than the percentage of European Americans? The survey was conducted by Precision Sample, a Macromill Group company, between January 5 and January 8, 2020 among respondents who indicated they had listened to podcasts in the last seven days. Experts expect podcasting to increase in popularity in 2022, as more people listen to on-demand audio. JRE has had a never-ending list of celebrities appearing as guests, from Bernie Sanders to Elon Musk. In Sanders interview, he answered Rogans conversational questions about universal health care and the influence of money in politics, praising the longform mediums opportunity to talk about an agenda in more than 12 seconds in contrast to debates or the traditional television interview. - Apr 30, 2023. Zero. I simply cannot support socialism in any form. 43% used Spotify and 35% used Pandora to listen to podcasts at least once. For information about the Podcast Consumer Tracker, contact Edison Research SVP Tom Webster atinfo@edisonresearch.com. "The Joe Rogan Experience" was a controversial podcast even before it was given an exclusive contract from Spotify for $100 million, as Variety reports. In addition, for each podcast, we looked at what percentage of respondents reported listening to only that podcast. There are 2,442,670 podcasts that are valid as of May 2022 and more than 65 million episodes. DR. PHIL and DAVE RAMSEY: Both podcasts have older average audiences and more exclusive listening. Joe Rogan's. "If you had BTS or Taylor Swift pull off a Spotify you might see some different level of response," Bill Werde, director of the Bandier Program for Recording and Entertainment Industries at Syracuse University's S.I. (800) 676-3342. According to our survey, Crime Junkie and My Favorite Murder listeners are overwhelming female (85% of respondents for both) and highly educated with 63% of Crime Junkie and 71% of My Favorite Murder listeners reported having graduated from some kind of post-secondary education (including Associates, Bachelors, and Graduate degree programs). In fact, giving it more thought, I would suggest that the vast majority of his output is non-political. This information will not be of any use if you dont know who listens to what types of podcasts. for generating the level of attention and money that landed the long shot on the presidential debate stage a sign of the value in talking to Rogans massive audience. Joe Rogan recently faced widespread criticism for allegedly spreading misinformation regarding COVID-19 on his podcast, The Joe Rogan Experience. Current subscribers to the Podcast Consumer Tracker include the top networks in podcasting as well as leading technology platforms,and is growing quarterly. Check out Joe Rogan's reasons for hosting the podcast below: Many fans were upset by Rogan's exclusive deal with Spotify. The M Logo and MORNING CONSULT are registered trademarks of Morning Consult Holdings, Inc. It's demographics. Podcast creators must understand how their content is used across a variety of platforms and situations. The Joe Rogan Experience is technically one of the biggest podcasts around, numbers-wise, but that doesn't mean it's the best.Here are 12 interview podcasts hosted by people with the magic . Rogan, who has been . This has been lost somewhat in the noise over his political views, but I would be surprised if there is any other podcaster with such a broad range of interests, who explores them in their output. From Broadcast TV to Local Cable to Radio to Digital to Podcasts and Newspapers, Media Monitors delivers competitive intelligence in a fast and easy-to-use web platform. According to an investigation by The Verge, before going exclusive, Rogan's guests could expect to gain around 4,000 Twitter followers in the week following the premiere of their episode from December 2019 to November 2020. 18% of those aged 18+ own a car with smart entertainment systems. 32% of people aged 18 and over who have ridden in cars in the past month listen to podcasts. In this scenario, things are looking a bit uncertain for podcasters like Michelle Obama and Joe Rogan.Spotify spent around $1 billion on podcasting deals in 2020, but that seems to be a . 59% of respondents spend more time listening to podcasts than on social media. Scott McIntyre for The New York Times. (Wikipedia) On the 24th of December 2009, the first episode of the Joe Rogan experience was aired. Surveys of over 8,000 podcast listeners were conducted Q3 2020 through Q2 2021. JRE has had a never-ending list of celebrities appearing as guests, from Bernie Sanders to Elon Musk. Every presidential candidate was begging to go on everybody wants to go on his show. Your login session has expired. I did some googling and found this Washington . It's demographics. So apparently they arent eschewing it at all. And you should definitely not describe them as a business intelligence company. The Edison Research Top 50 Podcasts of 2021 list is derived from data collected continuously from Q3 2020 Q2 2021, from surveying weekly podcast consumers ages 18 and older in the U.S. Overall, 38% of respondents reported listening to only 1 podcast in the past 7 days. Despite the (mostly) online opprobrium, those on the left who havent shunned Rogan see an opportunity in such debates. But Unherd is normally better than this. Even though podcast earnings are not publicly available, here's a ballpark of how much money popular podcasts make: The Joe Rogan Experience earns around $800,000 per episode and an additional $16,500 to $264,000 per month on YouTube. The number of Spotify users aged 12-24 increased by 21% between 2018 and 2019. The Joe Rogan Experience is a podcast hosted by American comedian, presenter, and UFC color commentator Joe Rogan.It launched on December 24, 2009, on YouTube by Rogan and comedian Brian Redban, who was its sole co-host and producer until 2012 when Jamie Vernon was hired to co-produce. Podcast listeners grew 16% YoY in 2020, surpassing 100 million listeners. If Democrats and Republicans cant speak on their behalf, then we can expect an increasingly influential voice for those who can. Pre-roll and mid-roll ads are the most popular types of ads. This helps our viewers to keep themselves updated and can also modify their decisions on basis of it. THAT is why the media and liberal establishment needs to savage him as some hateful right-winger: he doesnt conform. He just speaks his mind, is curious about the world around him, is an expert on just a couple of issues, and isnt always looking over his shoulder looking for kudos or worrying about the cool kids shunning him. Oh right, it doesnt exist. lol. Next, the UK has 6.3%, and people from the country Canada has 5.0%. Rogan has emerged as one of the most influential figures in the media. Legendary musicians Neil Young, right, and Joni Mitchell have removed their music from Spotify in protest of Joe Rogan's podcast. I remember the same sort of dissimulation in Czechoslovakia under Communism. It is difficult to reach Super Listeners through traditional advertising. Many fans were upset by Rogan's exclusive deal with Spotify. No matter what medium, there is always segmentation. Edison Research is the leading podcast research company in the world and has conducted research on the medium for NPR, Wondery, PodcastOne, Slate, Spotify, Stitcher/Midroll, ESPN, WNYC Studios, and many more companies in the space. In 2017, Gimlet was on track to earn $15 million in revenue. Here's what they found. I love that his show will run between 2-3 hours. At the time, Yangs campaign manager credited his appearance on Rogans show for generating the level of attention and money that landed the long shot on the presidential debate stage a sign of the value in talking to Rogans massive audience. Joe Rogan could easily be considered a podcasting icon in the industry. This American Life. And as Bret Weinstein often says, Welcome to complex systems. Lets now see what the statistics have to say. Podcasts with over 37k episodes are profitable. We welcome applications to contribute to UnHerd please fill out the form below including examples of your previously published work. Nevertheless, news that the show could now only be heard via Spotify attracted millions of new users to the service, and in the company's words, the podcast "performed above expectations" (via Newsweek). Its another for @BernieSanders campaign to produce a video bolstering the endorsement of someone known for promoting transphobia, homophobia, Islamophobia, racism and misogyny.. The runners-up, Tucker Carlson Tonight and Hannity, were close behind. Around 66% Consumers in the present, opt for Podcast as compared to TV. Apple also reported in June 2018 there were over billion downloads from Apple Podcasts. Leans right is just early appetizer. And yet, as Yokley points out, almost half of Rogans fan base did not vote for Trump in 2020. Canadas podcast listeners mainly consist of eighteen to thirty four-year olds. Asked about the backlash, Gray said Sanders campaign may have been strategically wrong to produce a video promoting Rogans statement that hed vote for Sanders, given the perceptions it fueled. The studys author, Eli Yokley, has also tweeted out some charts on political preference. The total number of episodes is 1770 a few days back. Furthermore 25% of the avid fans are Hispanic (the figure for the non-fans is 15%) . 22% stated that podcast ads are "way too numerous" compared to other media. 82.4% of people listen to podcasts for more than 7 hours each week. The same demographic makes up 44% of monthly US consumers. Spotify has not revealed specific numbers on Joe Rogans listenership. Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase behavior information. Would you rather see all these reduced to a user pays capitalist model? 28% of listeners from Canada earn more than or equal to one hundred thousand dollars annually. The most likely additional podcast responses from his listeners were Serial, The Daily, This American Life, and This Past Weekend w/ Theo Von. Joe Rogans listeners varied only slightly from the survey average on number of podcasts listened to and exclusivity, but he received nearly 3x the number of responses compared to the next most-responded podcasts, Phil in the Blanks and Crime Junkie.. 51% are male and 49% female. Do Not Sell or Share My Personal Information. Barstool Sports made $15 million from 25 podcasts in 2018 (Digiday), SoundCloud (15.2%), Anchor (10%), Libsyn (8.5%), PodOMatic (6.8%), Podbean (5%) are the most popular, Anchor (14.7%), SoundCloud (12.5%), Libsyn (9.5%), Podbean (7.2%), Spreaker (3.2%), Buzzsprout (2.9%) are the most popular hosting platforms for new podcasts. Streaming Now Accounts for 12% of AM/FM Radio Listening in the U.S. Lets hope! (To those who know anything about him and his show, love him or hate him, it was comical to see him slandered as a right wing shock jock. He endorsed Bernie Sanders after a 3 hour conversation with him, for Gods sake!) 62% of Dr. Phils audience is married compared to 47% of Dave Ramseys (Married respondents made up 42% of the survey population). As calculated by Buzzsprout, the ranges found in the month of December. The equivalent figures for the non-fans are 26% and 14%. Spotify and Pandora are the two main podcasting platforms in America. 80% of podcast listeners listen to every episode. 48% of Americans who listen to podcasts are between 12 and 34 years old. Podcasts have been used by 10 million more Americans in just one year. On Chief Nerd's tweet he said that he got the source from this Newsweek article from September 30, 2021 which states that Joe has 11 million listeners per episode but doesn't say where they got that data from.. These listeners respond better to the right type and frequency of advertising messages within their favorite podcasts. Just over one half of residents of Italy aged 18-34 listened to podcasts in the previous year. There are one hundred twenty million podcast listeners currently in the United States. Podcast listeners who are avid podcast listeners listen to radio for 65 minutes more than the average American. Its very refreshing and thats why he has such a huge audience. 22.1% inquire fom their friends for suggestions and 14.5% receive advices from their favorite hosts on podcast. Crime Junkie. Its another for @BernieSanders campaign to produce a video bolstering the endorsement of someone known for promoting transphobia, homophobia, Islamophobia, racism and misogyny.. A representative of Rogan did not respond to questions for this story. Depending upon the subject (drugs, police brutality) he might be a liberal, but while speaking of cancel culture or porn hell sound like a conservative. A report released by Spotify in February this year read: Moreover, in April, Spotify admitted that JRE had performed above expectations.. This week, we take a deeper dive into the listeners of the top 5 podcasts from our podcast survey. According to Nielson, 52% of podcast listeners use iOS, 43% are on Android. Edison Research's Superlisteners 2021 survey revealed the advertising preferences for 1,000 people who listen to at least five hours a week of podcasts. If the impact of Fox News on American politics is worth studying, then it follows that the same applies to Rogan. The character of the showsand of the audiencesdiffers by platform, added Webster. I dont listen to Rogan often, and mostly agree with what he is spouting off, but I do find his manner a bit distasteful. Related reading: Takeaways from The Podcast Consumer 2018 by Edison Research, Related reading: The 12 Best Podcast Hosting Services. This is how they get access to the latest podcast. Fox News is the most watched cable news channel in America. This post contains the latest podcast statistics. support@mediamonitors.com Podcasting grew slightly as the audio source used most often in the car now at 4%, up from 3% last year. The Joe Rogan Experience is most listened to podcast (data taken between Q4 2020 and Q3 2021). Key Stats from The Podcast Trends Report 2019 82.4% of people listen to podcasts for more than 7 hours each week. If the Democrats arent going to go to working-class voters, Republicans will, and they do, and thats what happens on a lot of these types of shows, said Briahna Joy Gray, who worked as national press secretary for Vermont Sen. Bernie Sanders 2020 presidential campaign. For all the talk of political polarisation between the red and blue camps, there are millions of Americans who dont conform to the political binary. However, this has changed more prominently in a span of a year. "The podcast is moving to Spotify," Rogan . Podcast Statistics: Media groups such as Statistica and Triton Digital conduct annual media surveys done digitally a in order to understand listener behavior and track the growth of podcasts worldwide. Podcast advertising statistics show an increase year-on-year in spending. How many monthly listeners does Joe Rogan get on Spotify? By 2015, it was one of the world's most popular podcasts . Podcasts typically run 60-second ads, with 27% running 90-second ads. Most JRE Guest Appearances In 2010, it was 43 million dollars. In 2020, 18% enjoy the music on podcasts each week. A standup comedian for over 20 years, Rogan's sixth hour long comedy special Joe Rogan: Strange Times premiered on Netflix in October 2018.Rogan's previous comedy specials include Joe Rogan: Triggered (2016) for Netflix, Joe Rogan: Rocky Mountain High (2014) for Comedy Central, Joe Rogan: Live from the Tabernacle (2012) released via his website, Talking Monkeys in Space (2009) on CD . The US has a fairly balanced population when it comes to gender. The sheer number of people who listen to Joe Rogan's podcast reveals why a growing list of musicians find it urgent to balance out the content on the show with what's generally accepted by the scientific and medical mainstream (via Rolling Stone). Because of that, he sees an opening for Democrats to communicate with the 48 percent of Rogans avid fans who did not vote for Trump in 2020. Privacy Policy, Joe Rogan's Reading List & Recommended Books, Documentaries Mentioned on the Joe Rogan Experience Podcast, Joe Rogan Experience Podcast Equipment & Studio Setup. As a result, a media firestorm has ensued around both the podcast and the Spotify streaming service (per The Guardian). sales@mediamonitors.com Listeners aged 35-44 make up half of the listeners, while 65-year-old listeners comprise one-fifth. Rogans show is a podcast, not a cable news programme, so it isnt counted but with an audience of around 11 million it would dominate the ratings. If Democrats and Republicans cant speak on their behalf, then we can expect an increasingly influential voice for those who can. 59% of respondents spend more time listening to podcasts than on social media. 18 and older in the U.S. Podcasting advertising is growing rapidly. In addition to this high rate of consumption, listeners of both shows averaged at least 2 True Crime podcasts within their responses. Western media should not repeat Ukrainian propaganda, Putin's war sparks an existential crisis in Germany, the majority of avid fans are white (64%). Its demographics have historically not been representative of population of United States. I dont think so.. Back here in reality, if you want to make it look like most Americans dont like Joe Rogan then you set up a push poll in which you ask people if they are fans or not a fan at all and thus force everyone who doesnt know/doesnt care to say theyre not a fan. First paragraph of their article: Politicians, especially Democrats, have largely eschewed appearances on Joe Rogans chart-topping Spotify podcast, where the elevation of bigoted rhetoric and COVID-19 denialism has thrust him into the center of Americas cultural and political fissures. Unmatched sales lead-generation and advertising analytics. Joe Rogan's podcast gets 11 million listeners per episode. According to US statistics, 63% of Americans are white; 11% African-American, 11% Hispanic, 11% Hispanic, and 5% Asian. Podcasts are listened to by 43% and 39% respectively in the United States. 49% of podcast listening takes place at home. The Podcast Consumer Tracking Report is the only measurement based on actual listening, not downloads. According to our survey respondent demos, Joes listenership is 71% male and evenly split between high school and post-secondary graduates. That means that podcast audiences have become much more diverse. Im actually pretty sure it was run by hard left writers who set out to smear JR from the start. They will ALWAYS get money as long as we run ads so we appreciate your support too as you listeners are the reason we can do this. 2023 Morning Consult, All Rights Reserved. Podcast listeners subscribe to an average of six podcasts. Whats more, the man theyre so avidly listening to endorsed Bernie Sanders in 2020, a self-declared socialist. Eli Yokley is a senior data reporter at Morning Consult covering politics and campaigns. Podcasts are listened to by nine million people from Canada aged 18 and older each month. In addition, 16% are African-American (vs 14% in 2012), 16% are Hispanic (vs 10% in 2012), and 3% are Asian. nytimes.com. While its true that avid Rogan fans are less likely than nonfans to have received COVID-19 vaccines, the survey found that the majority of them (55 percent) have received their shots. Please logout and login again. To participate in a show like Rogans requires confidence in ones position, said Gray, now a co-host of the podcast Bad Faith. What does that translate to as far as per-episode listenership? Nearly a third of all shoplifting arrests in New York City last year involved just 327 people, the police said. However, as soon as he went exclusively to the Swedish-based platform, the number of searches dropped. JRE attracts an estimated 11 million viewers per episode with Rogan posting four to five episodes a week that can last up to three hours long. THE JOE ROGAN EXPERIENCE: Joe Rogans listeners are largely representative of the majority of podcast listenership, but his popularity blows away the competition. 51% of respondents said podcast ads are more important than other media. Podcast awareness in Australia increased by 4% in 2020. Joe Rogan's income has increased thanks to his partnership with Onnit, which has annual sales of about $28 million. 6. These podcast stats show trends related to listeners everyday habits and routines. Preview of Spotify. This is the second anniversary of the Podcast Consumer Tracker, and the top shows have been fairly consistent over that time. According to Nielsen's 2021 Q3 Media Ratings, his podcast has surpassed the viewership statistics of the likes of Tucker Carlson Tonight, Fox News and CNN. An analysis of Americans who described themselves as avid Rogan fans found a group whose average member is younger, more likely to identify as Republican and less likely to be white than the average nonfan. !function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;r
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